Social Intelligence (SI) is the ability to get along well with others, and to get them to cooperate with you. Sometimes referred to simplistically as “people skills,” SI includes an awareness of situations and the social dynamics that govern them, and a knowledge of interaction styles and strategies that can help a person achieve his or her objectives in dealing with others. It also involves a certain amount of self-insight and a consciousness of one’s own perceptions and reaction patterns.

From the standpoint of interpersonal skills, Karl Albrecht classifies behavior toward others as falling somewhere on a spectrum between “toxic” effect and “nourishing” effect. Toxic behavior makes people feel devalued, angry, frustrated, guilty or otherwise inadequate. Nourishing behavior makes people feel valued, respected, affirmed, encouraged or competent. A continued pattern of toxic behavior indicates a low level of social intelligence – the inability to connect with people and influence them effectively. A continued pattern of nourishing behavior tends to make a person much more effective in dealing with others; nourishing behaviors are the indicators of high social intelligence.

Social media interaction and networking sans social intelligence does not yield the best that social media has too offer. Most brands today are present in social media sphere in order to stay connected with their audience and also generate mass awareness about their products, services and initiatives. The social intelligence that is gathered through initiated discussion, blogs and articles offers a brand various perspectives about their marketing and branding strategies. If a brand is able to garner greater social intelligence and make the most of it then it can attain much success in the forthcoming days.

However, improving social intelligence too is an essential element of making the most of social media monitoring. In the recent past, there have been eminent companies specializing in social media analytics tools that have introduced social intelligence applications. These applications help to track information from various social platforms to tap into the consumer behavior. The strategy followed by these companies is to concentrate on a broader market for social commerce and attain actionable, valuable user information on real-time basis with these applications.

Social media intelligence is vast, intriguing and a mind-twisting subject. It is instrumental in deriving organizational as well as consumer psychology and their disparities. Interesting as it might seem but if not attempted with adequate guidelines and methods, it can be very misleading. Therefore, to make the process easy for you, today there are renowned companies that offer innovative social intelligence application solutions that help their users by tracking information across numerous social platforms. This is churned out from the expanding social media data.

Most service providers follow the strategy of focusing on a wider marker for social commerce and getting actionable, valuable user insights on a real-time basis with the social media analytics applications.

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